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Orbems’ strategic partnership for in ovo sexing of poultry eggs


gate-startup Orbem, a leading deep-tech imaging and AI technology company, and Vencomatic Group (VMG), a family-owned supplier of innovative solutions for the international poultry industry, announced a broad and long-term partnership to jointly market and provide the “Genus Focus” fully automated end-to-end system. The Genus Focus is an MRI-based high throughput non-invasive solution for in ovo sexing of poultry eggs of any breed.

Based on years of scientific research at the interface of AI, imaging technology and embryonic poultry development, Orbem was founded in 2019 as a spin-off from the Technical University of Munich. Headquartered in Munich, their top tier, international, diverse, and multidisciplinary research team is conquering new frontiers every single day to build a healthy and sustainable future.

The combined modular solution based on Orbem’s Genus Focus technology and Prinzen’s automation equipment enables reliable and non-invasive real-time sex determination of poultry embryos between day 12 and 13 with a throughput of up to 24,000 eggs per hour. The solution applies equally to brown and white eggs. Two installations with a capacity of 6,000 and 12,000 eggs per hour will be fully operational at two French locations in January 2023 in line with French regulatory requirements.

The agreement includes financing facilitated by VMG of up to 15m EUR for equipment to be deployed at customer sites throughout Europe. This allows hatcheries to use the combined Orbem/VMG solution without any upfront investment just based on a performance fee per egg.

Orbem’s team of twenty-five scientists and engineers have developed the proprietary imaging and AI technology behind the Genus Focus, including determining hardware specifications and software data flows required for high throughput analytics. VMG supplies a newly engineered handling and sorting system for moving, picking and transporting eggs with the greatest care and throughput.

Dr. Pedro Gómez, CEO of Orbem:

“We are very pleased to take our partnership with VMG to the next level after having worked successfully with them on the automation elements for our first two customer installations in order to reach throughput levels attractive for the industry. The joint
approach to the market will allow our growing customer base even easier access to this novel technology.“