Beautechful is a startup that has developed a technology called Makeup Match. It is an AI-powered in-store beauty consultant that analyzes six skin conditions and skin tone via a professional skin sensor. Based on these measurements and customers’ personal preferences, Makeup Match recommends a personalised beauty & care product bundle, making customers’ beauty shopping personalised, precise, and engaging. Makeup Match enables beauty brands to understand customer purchasing behaviour in the store, offer products that match customers’ needs, and measure how their products perform versus competitors. For retailers, Makeup Match brings in new customers, drives sales, and increases customer loyalty.

The Startup Beautechful has been a gate startup at gate Garching since 2026.

Contact:
Web: Beautechful.com
Linkedin: Beautechful

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